# How Showings Work and Why Some Homes Don’t Sell > How showings actually work in Coquitlam and why some homes don — honest, opinionated Coquitlam real estate insight from Craig Johnston, REALTOR®. **Source:** https://soldbycraig.ca/how-showings-work-and-why-some-homes-dont-sell/ **Author:** Craig Johnston, REALTOR® (BC Licence V99960) · The MACNABS · Royal LePage Elite West **Site:** https://soldbycraig.ca --- ![How showings work and why some homes do not sell in Coquitlam](https://soldbycraig.ca/wp-content/uploads/2026/03/DSC1119-scaled.jpg) Seller Education Page ## How Showings Work and Why Some Homes Don’t Sell Showings are not just appointments. They are one of the clearest signals of how the market is responding to your home. If your home is getting lots of showings but no offers, that means something. If it is getting very few showings at all, that means something too. [See the Seller Strategy Page](/sell-your-home-in-coquitlam/) [Get Your Home Value](/home-evaluation/) 1% Ranked Top 1% Team Member — Greater Vancouver REALTORS® 2% Nationwide Top 2% Team Member — Royal LePage nationwide 44 Local Lived in the Tri-Cities 47+ years ★ Team The MACNABS Quick Answer How showings work and why some homes dont sell? How showings actually work in Coquitlam and why some homes don — honest, opinionated Coquitlam real estate insight from Craig Johnston, REALTOR®. Free Strategy Call ends with a written one-page plan in 24 hours. Also read [Buyers resource hub](/coquitlam-buyer-resource-hub/) [First-time buyer guide](/coquitlam-first-time-buyer-guide/) [Affordability calculator](/coquitlam-home-affordability-calculator/) [Book a Strategy Call with Craig](/book-a-strategy-call-with-craig-johnston/) ## A showing is feedback from the market Many sellers think of showings as a simple step in the sales process. In reality, showing activity is one of the most valuable forms of feedback you can get once your home hits the market. High showing activity means buyers are at least interested enough to see the home in person. Low showing activity may suggest the listing is not compelling enough online, not priced correctly, or not connecting with the right audience. Craig Johnston helps Coquitlam sellers read those signals properly so the strategy can be adjusted before the listing loses too much momentum. **Why this matters:** the first wave of showing activity often tells you whether price, presentation, photography, buyer targeting, and launch timing are working together. Sellers who read that feedback early usually make better decisions than sellers who wait and hope. ![Craig Johnston explaining why homes do not sell in Coquitlam](https://soldbycraig.ca/wp-content/uploads/2026/03/Screenshot-2026-03-20-at-3.36.59-PM-scaled.png) ## Quick answer: why do some homes not sell? Homes usually do not sell because of a mismatch between price, presentation, marketing, buyer fit, or timing. If a home gets no showings, the issue is often price or online appeal. If it gets many showings but no offers, the issue is often perceived value, layout concerns, or a gap between buyer expectations and the in-person experience. Few showings usually point to weak pull from the listing itself. Many showings without offers often point to weak conversion once buyers visit. Strong early traffic usually means the launch was positioned properly. Delayed adjustments often cost momentum and negotiating power. ## What different showing patterns usually mean ### Very few showings This often points to pricing, weak positioning, or a listing that is not compelling enough online to get buyers through the door. ### Lots of showings, no offers This often suggests the home is attracting attention but not delivering the value story buyers hoped for in person. ### Strong early response This usually means the launch price, marketing, and presentation are aligned well with buyer expectations. ### Showings taper off fast That can be a sign that the first impression was strong enough to generate curiosity, but not strong enough to hold momentum against competing homes. ### Good feedback, no action Buyers may like the home, but still see a better value option elsewhere. Positive comments do not always equal offer strength. ### Repeat objections When similar concerns come up again and again, they usually reveal the exact gap that needs to be addressed. ![Craig Johnston explaining showings and buyer response](https://soldbycraig.ca/wp-content/uploads/2026/03/CF8D6E23-5328-43A6-94A5-874648CE00D7_1_105_c.jpeg) ## The biggest reasons homes struggle to sell In most cases, the problem is not one huge mistake. It is a mismatch. The price may be just high enough to slow response. The photos may not show the home well enough. The home may show fine, but buyers do not feel the value compared to alternatives they have seen. Some homes also miss because the target buyer is not clear. A listing should speak directly to the type of person most likely to love the property. Without that, even a nice home can feel forgettable. That is why the best realtor in Coquitlam is not just posting listings. They are positioning the home so the right buyers understand why it deserves attention. Price is close, but not close enough for the current competition. Photography or copy does not create enough urgency to view. The in-person experience feels weaker than the online promise. The listing is speaking to everyone instead of the right buyer. ## What sellers can do if the home is not getting the response it should ### Revisit pricing Even a small mismatch can change buyer behaviour. ### Improve presentation Buyers need the home to feel easy to say yes to. ### Strengthen marketing The online first impression matters before the showing even happens. ### Read the feedback correctly The right interpretation is what turns feedback into results. ### What a stronger next step looks like A smart response is rarely panic. It is usually one focused adjustment: sharpen the price, improve the story, elevate the visuals, reduce friction around showings, or reposition the home more clearly against active competition. The best outcomes usually come from acting while the listing still has a chance to regain momentum. ## Best next pages if your home is not getting the right response [Learn how to price your home in Coquitlam](/how-to-price-your-home-in-coquitlam/) [See what buyers look for in Coquitlam homes](/what-buyers-look-for-in-coquitlam-homes-right-now/) [See what helps homes sell faster](/how-to-sell-your-home-fast/) [Avoid common seller mistakes](/mistakes-sellers-make/) [Review the full Coquitlam seller strategy](/sell-your-home-in-coquitlam/) [Learn what impacts home prices](/what-impacts-home-prices/) [See why strategy matters more than simply listing](/best-realtor-in-coquitlam/) [Talk through the response your listing is getting](/book-a-strategy-call-with-craig-johnston/) [Meet Craig Johnston, Coquitlam real estate expert](/coquitlam-realtor-craig-johnston/) ## How I actually work with you A five-step process built around clarity, strategy, and no-surprise execution — whether you're selling for the first time or a long-held property. 1. 01 ### Evaluate — where you actually stand We start with a real conversation about your goals, timeline, and numbers. I'll pull current comps, assess your buying power or home's true market value, and tell you exactly what the data says — not what you want to hear. 2. 02 ### Strategize — a plan built for your situation I build a written strategy around your priorities: target neighbourhoods, pricing strategy, timeline, financing structure, and the trade-offs at each decision point. Every recommendation comes with a reason. 3. 03 ### Prepare — listings, offers, and due diligence For sellers: pre-list prep, staging direction, pro photography, and a pricing framework that draws interest without leaving money on the table. For buyers: offer structure, subject clauses, and the due-diligence checklist for every property that matters. 4. 04 ### Negotiate — protecting your position This is where experience pays for itself. I negotiate price, terms, subjects, deposit, completion dates, and the small details that don't show up in listings but decide whether a deal closes well or falls apart. 5. 05 ### Close — and stay with you after From subject removal through completion and possession, I coordinate with lawyers, lenders, inspectors, and trades so nothing drops. After closing, I stay in your corner for everything from tax-assessment appeals to the next move. [Book a Strategy Call →](/book-a-strategy-call-with-craig-johnston/) ## Frequently asked questions about showings and unsold homes ### What does it mean if my home gets no showings? Usually it suggests a problem with pricing, online appeal, positioning, or how the home compares to competing listings. ### What if I get lots of showings but no offers? That often means buyers are interested enough to visit but do not feel the value, fit, or confidence needed to write an offer. ### Can strategy changes help after the home is already listed? Yes. Pricing, presentation, photography, and positioning can all be adjusted, though it is usually best to make those decisions before the listing loses too much momentum. ### Should I reduce the price right away if showings are slow? Not always immediately, but you should read the full picture quickly. Sometimes the issue is price. Sometimes it is the photography, the messaging, the launch structure, or the way the home is being positioned against current alternatives. ![Craig Johnston Coquitlam seller expert](https://soldbycraig.ca/wp-content/uploads/2026/03/F883FFAD-16AB-439A-8921-3FD6B1489036_1_105_c.jpeg) ## Want help understanding what the market is really telling you? Craig Johnston helps sellers in Coquitlam read showing activity, buyer response, pricing signals, and next steps so their listing strategy works harder. [Get Your Home Evaluation](/home-evaluation/) [Book a Strategy Call](/book-a-strategy-call-with-craig-johnston/) The goal is not just activity. The goal is the right activity, from the right buyers, with the right level of urgency. Keep exploring ## Related Coquitlam resources Keep moving through the guide network. These pages connect directly to the decision you are working on. [Where to Buy in CoquitlamCompare Coquitlam's strongest move-up neighbourhoods side by side.](/where-to-buy-in-coquitlam/) About Craig ![Craig Johnston, Coquitlam REALTOR](https://soldbycraig.ca/wp-content/uploads/craig-johnston-coquitlam-realtor.jpg) Craig Johnston Licensed REALTOR® · Coquitlam & the Tri-Cities I have spent the last 47+ years living in Coquitlam, 9+ years on Burke Mountain, helping move-up buyers and sellers get from where they are to where they want to be — without the panic of owning two homes at once or selling under value. I work the Tri-Cities every day: Burke Mountain, Westwood Plateau, Heritage Mountain, and the rest of Coquitlam’s move-up neighbourhoods. If you want a straight read on your timing, pricing, or move-up strategy, the fastest next step is a short call. **Specialty**Move-up sellers & upsizers **Coverage**Coquitlam, Port Moody, Port Coquitlam **Experience**47+ years living in Coquitlam, 9+ years on Burke Mountain, serving families [Book a Strategy Call with Craig →](/book-a-strategy-call-with-craig-johnston/) [Get Your Home Value](/home-evaluation/) [Book a Strategy Call](/book-a-strategy-call-with-craig-johnston/) Questions? I'm real local help. [Talk to Craig](https://soldbycraig.ca/book-a-strategy-call-with-craig-johnston/) Authority Sources & Local Resources ## Verify everything — the sources behind this page Every cost, tax, and legal step in the Coquitlam buying process is spelled out by a government or regulatory authority below. Use these as the definitive source — your agent and lawyer should line up with them, not the other way around. Municipal & Transit - [City of Coquitlam — municipal services, bylaws, permits ↗](https://www.coquitlam.ca/) - [City of Port Moody — municipal services ↗](https://www.portmoody.ca/) - [City of Port Coquitlam — municipal services ↗](https://www.portcoquitlam.ca/) - [TransLink — SkyTrain, West Coast Express, bus schedules ↗](https://www.translink.ca/) Schools - [SD43 — Coquitlam School District ↗](https://www.sd43.bc.ca/) Real Estate Authorities - [BC Financial Services Authority — real estate regulator ↗](https://www.bcfsa.ca/) - [BCFSA — real estate consumer resources ↗](https://www.bcfsa.ca/public-resources/real-estate) - [BC Government — Property Transfer Tax ↗](https://www2.gov.bc.ca/gov/content/taxes/property-taxes/property-transfer-tax) - [BC Government — First Time Home Buyers' Program ↗](https://www2.gov.bc.ca/gov/content/taxes/property-taxes/property-transfer-tax/exemptions/first-time-home-buyers) - [CRA — Home Buyers' Plan (RRSP) ↗](https://www.canada.ca/en/revenue-agency/services/tax/individuals/topics/rrsps-related-plans/what-home-buyers-plan.html) - [CMHC — mortgage insurance & housing data ↗](https://www.cmhc-schl.gc.ca/) - [BC Assessment — property values & search ↗](https://www.bcassessment.ca/) - [Greater Vancouver REALTORS® — monthly market reports ↗](https://www.gvrealtors.ca/market-watch/monthly-market-report.html) External links open in a new tab. I'm not affiliated with these organizations — they are cited as independent authorities. Any time a number on this page differs from the authority, the authority wins. ★Top 1% Team Member — Greater Vancouver REALTORS® ![Medallion Club Member — Greater Vancouver REALTORS®](/assets/medallion-club-badge-60.png)Medallion Club Team Member President’s Club Team Member 47+ Years in the Tri-Cities ## What Coquitlam clients actually say after working with Craig Real reviews pulled from Google. No paid placements. No curated-only-positives. Every client below closed with Craig — most sold over asking, several within a week. ★★★★★ “Craig sold my property in just 6 days. After receiving one offer, he quickly reconnected with all the other REALTORS® who had viewed the property, and before I knew it, we had multiple offers — all over asking price. Craig didn’t stop there; he negotiated even better terms for me.” Heather Fox Sold with Craig · Over asking, 6 days ★★★★★ “We worked with Craig on three real estate transactions. In all cases he was extremely professional and efficient. In the case of the two sales, both houses were sold for over asking and within the one week of going on market. Craig analyzed the market accurately and advised on a selling price that was fair and saleable.” Ann English 3 transactions · 2 sold over asking in a week ★★★★★ “Craig recently sold my townhouse in West Vancouver in less than 6 days for over asking price. Craig is one of the most prolific and highly motivated REALTORS® I have seen in the Realty business, and I have extensive experience buying and selling properties of all sorts.” Riverplate Equities West Vancouver townhouse · Over asking, 6 days ★★★★★ “We consider ourselves lucky to be able to work with Craig over the last 5 years, over multiple transactions. He is a professional who is guided by integrity, honesty, and punctuality. Craig is a seasoned and well-informed realtor who will be a great asset on any real estate journey.” Jaeyoung Joo Google Local Guide · 5 years, multiple transactions ★★★★★ “As first-time home buyers, we had a myriad of concerns. Craig immediately put us at ease by taking the time to address each of our questions thoroughly and patiently. At no point did I feel pressured or rushed into making a decision. Instead, Craig empowered us with all the facts and options.” Jeff Kwok First-time buyers ★★★★★ “One of the most dedicated and professional REALTORS® I’ve encountered. No matter the value of the property, Craig puts great care into preparing high-quality marketing content. With his in-depth knowledge of the Coquitlam area, I highly recommend Craig to anyone looking to buy or sell.” Allan Liang Coquitlam specialist ★★★★★ “His creativity, top-notch communication skills, and a solid plan were instrumental in selling high and buying low. His foresight in negotiation skills, predicting outcomes before they happened, truly set him apart. A remarkable professional who exceeded expectations.” Matdori Google Local Guide · Sold high, bought low ★★★★★ “Craig absolutely delivered on his promise of selling my condo, exceeding my expectations. A++ communications and he kept me informed and educated every single step of the way. Rock solid performance and a very quick above asking sale, I am beyond grateful.” Rich & Andrew Condo sold over asking ★★★★★ “We were referred to Craig by a friend and knew from day one we were in great hands. The marketing was outstanding — we received seven offers, and Craig held firm on our priorities. When we re-listed in January, it sold in three days at the price we wanted, and he went on to find us an off-market buy in Vernon.” Jim Turnbull 7 offers · Sold at target price · Off-market buy in Vernon [Read the Google reviews →](https://www.google.com/search?q=craig+johnston+macnabs+coquitlam+reviews) Talk to Craig directly [604-202-6092](tel:+16042026092) [Craig@SoldByCraig.ca](mailto:Craig@SoldByCraig.ca) · Coquitlam, BC [Start with a free Equity Map](/home-evaluation/) [Book a Strategy Call](/book-a-strategy-call-with-craig-johnston/) More on Selling in Coquitlam ## Keep Digging Craig writes the Tri-Cities coverage most REALTORS® won't. Every page below is built on the same ground-truth data and the same negotiation playbook Craig uses for every client. [**Selling in Coquitlam hub** →](/coquitlam-seller-resource-hub/) [Coquitlam seller resource hub](/coquitlam-seller-resource-hub/) [Sell your home in Coquitlam](/sell-your-home-in-coquitlam/) [Coquitlam seller timeline](/coquitlam-seller-timeline/) [Downsizer case study](/coquitlam-downsizer-case-study/) [Downsizing resource hub](/coquitlam-downsizing-resource-hub/) [Detached → condo downsize](/downsizing-detached-to-condo-coquitlam/) [Detached → townhome downsize](/downsizing-detached-to-townhome-coquitlam/) [How to price your home](/how-to-price-your-home-in-coquitlam/) In this topic cluster · sellers Keep reading in the sellers cluster - [Sell fast](https://soldbycraig.ca/how-to-sell-your-home-fast/) - [Sell in 2026](https://soldbycraig.ca/should-you-sell-your-home-in-2026-in-coquitlam/) - [Is now a good time to sell](https://soldbycraig.ca/is-now-a-good-time-to-sell-in-coquitlam/) Or see the full library at [the sellers section of the resource hub](https://soldbycraig.ca/coquitlam-real-estate-resource-hub/#sellers). [Book a Strategy Call](/book-a-strategy-call-with-craig-johnston/) [Home Eval](/home-evaluation/) More Tri-Cities guides ### Explore the neighbourhoods connected to this page - [→ Maillardville (Coquitlam) guide](/maillardville-coquitlam-guide/) - [→ Ranch Park (Coquitlam) guide](/ranch-park-coquitlam-guide/) - [→ Eagle Ridge (Coquitlam) guide](/eagle-ridge-coquitlam-deep-dive/) - [→ Anmore estate homes & acreage](/anmore-estate-homes-acreage-guide/) - [→ Best luxury REALTOR® in Coquitlam](/best-luxury-realtor-coquitlam/) - [→ Port Moody move-up buyer guide](/port-moody-move-up-buyer-guide/) Tri-Cities monthly ## Get the honest Tri-Cities market read, monthly. June 2026 Coquitlam detached HPI is $1,649,000, -4.8% YoY. What that means for your buy or sell decision — without the salesy fluff. One email per month. Unsubscribe anytime. No spam, no listings flood, no marketing automation games. Genuine monthly update from a 47+ year Tri-Cities resident. Best REALTOR® by area ## A specialist for your specific Tri-Cities city or neighbourhood. [Coquitlam](/best-realtor-in-coquitlam/) [Burke Mountain](/best-realtor-in-burke-mountain/) [Westwood Plateau](/best-realtor-in-westwood-plateau/) [Heritage Mountain](/best-realtor-in-heritage-mountain/) [Port Moody](/best-realtor-in-port-moody/) [Port Coquitlam](/best-realtor-in-port-coquitlam/) [Anmore](/best-realtor-in-anmore/) [Belcarra](/best-realtor-in-belcarra/) [Or compare all Tri-Cities specialists →](/best-local-realtor-tri-cities/)