# Pricing Strategy for Coquitlam Sellers

> Pricing is the single highest-leverage decision a Coquitlam seller makes. Price right and you sell in 14-30 days at 99-102% of list.

**Source:** https://soldbycraig.ca/pricing-strategy-coquitlam-sellers/  
**Author:** Craig Johnston, REALTOR® (BC Licence V99960) · The MACNABS · Royal LePage Elite West  
**Site:** https://soldbycraig.ca

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Coquitlam · Pricing strategy

## Pricing your Coquitlam home — the strategy that actually works.

Pricing is the single highest-leverage decision a Coquitlam seller makes. Price right and you sell in 14-30 days at 99-102% of list. Price wrong and you sit 90+ days, eventually selling for 92-96% of original list — a 5-10% lower outcome from the same home.

[Book a Strategy Call](/book-a-strategy-call-with-craig-johnston/)
[Call Craig — 604-202-6092](tel:+16042026092)

Quick Answer

What should you know about Pricing Strategy Coquitlam Sellers?

Pricing is the single highest-leverage decision a Coquitlam seller makes. Price right and you sell in 14-30 days at 99-102% of list. Price wrong and you sit 90+ days, eventually selling for 92-96% of original list — a 5-10% lower outcome from the same home. **Craig Johnston, Top 1% Team Member — Greater Vancouver REALTORS®** and 47+ year Tri-Cities resident, can walk you through the local context. Free Strategy Call ends with a written one-page plan in 24 hours.

Pricing strategy · Coquitlam

## The Coquitlam pricing framework that wins.

The math of pricing is simple — but the discipline is hard. Most Coquitlam sellers anchor on their personal valuation rather than recent sold comparables. Here is the framework that actually works.

### Anchor on recent solds, not active listings

Active listings are seller hopes. Recent solds (last 30-90 days) are buyer reality. Use solds as your primary comparable, not actives.

### Price below recent comparable solds for fast sale

If you price 1-3% below the most-recent comparable sold, you typically receive multiple offers within 14 days and sell at or above list.

### Price at recent comparable solds for normal sale

Pricing at-comp typically delivers a sale within 30-45 days at 98-101% of list.

### Price above recent comparable solds at your peril

Pricing 5-10% above comp delivers either: long days-on-market with eventual reduction, or no sale. The 'aspirational price' rarely wins.

### Watch the months-of-inventory ratio

Under 4 months = seller's market (price aggressively). 4-7 months = balanced (price at-comp). Above 7 months = buyer's market (price below-comp to stand out).

## Talk to a Coquitlam REALTOR® who knows.

Craig Johnston is a 47-year Coquitlam resident and licensed REALTOR® at The MACNABS, Royal LePage Elite West. Top 1% Team Member — Greater Vancouver REALTORS®. Talk through your specific situation — no pressure, no obligation.

[Book a Strategy Call](/book-a-strategy-call-with-craig-johnston/)
[Call 604-202-6092](tel:+16042026092)
[Email Craig](mailto:Craig@SoldByCraig.ca)

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