Craig Johnston Personal Real Estate Corporation · Brokerage: Royal LePage Elite West
In a market where Coquitlam detached homes are averaging 50 days on market and the benchmark is -6.6% year over year, a lot of asking prices still reflect what a seller hoped for, not what the market has shown it will pay. Here are the six checks I run on every listing a client sends me, and what to do when the numbers say the price is high.
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Check 1
Recent sold prices of truly comparable homes, adjusted for size, age, lot and condition
Check 2
Days on market against the city average (50 days for Coquitlam detached in September 2026)
Check 3
Full listing history: price drops, expired listings, and cancel-and-relist
Check 4
Where it sits against the benchmark and the active competition in its price band
The short version: a list price is the seller’s opening position. If the closest sold comparables, the time on market and the price history all point lower, the home is probably overpriced, and your offer should be built on those comparables rather than on the asking price.
Market figures: Greater Vancouver REALTORS® Coquitlam REALTOR® Report, September 2026 — Coquitlam market report →
Coquitlam detached sales-to-active ran at 9.8% in September 2026. GVR’s own rule of thumb puts sustained readings under 12% in downward-pressure territory.
Offering “5% under asking” on an overpriced home can still mean overpaying. Start from sold comparables.
A home sitting well past the area’s average days on market, or with a string of reductions, is telling you something.
A lower offer backed by real sold data gets taken seriously. A lowball with no reasoning usually gets ignored.
Most overpriced homes aren’t priced by people trying to mislead anyone. They’re priced by owners anchored to a number from a different market: what a neighbour got in 2022, what the house was assessed at, what they need to clear to buy their next home, or what a friend told them it was “easily worth.”
The market those numbers came from has moved. In September 2026, the Coquitlam detached benchmark price was $1,584,400, down 6.6% from a year earlier. Townhouses were at $976,600 (-6.4%) and apartments at $640,100 (-7.3%). A seller who prices off last year’s comparables without adjusting for that drop starts out high.
In a fast market, an optimistic price gets bailed out by competition. In this one, it doesn’t. Buyers have choice, and the homes that are priced to the evidence are the ones selling. That gives you an advantage, but only if you can tell the two kinds of listing apart.
A list price is the seller’s opening position. The sold comparables are the market’s answer.
These are the city-wide figures for September 2026, the latest month Greater Vancouver REALTORS® has published. They describe the market, not any one home, but they give you a baseline for what “normal” looks like right now.
| Coquitlam | Detached | Townhouse | Apartment |
|---|---|---|---|
| Benchmark price | $1,584,400 | $976,600 | $640,100 |
| Change, year over year | -6.6% | -6.4% | -7.3% |
| Median sale price | $1,449,000 | $1,075,000 | $600,000 |
| Average days on market | 50 | 31 | 39 |
| Sales-to-active ratio | 9.8% | 13.3% | 10.5% |
Source: Greater Vancouver REALTORS®, Coquitlam REALTOR® Report, September 2026. The benchmark is the MLS® Home Price Index price of a typical home; the median is the middle of the homes that actually sold that month. They measure different things and won’t match.
Two things stand out. First, the sales-to-active ratios. GVR’s long-standing guidance is that prices tend to come under downward pressure when the ratio stays below 12% for a sustained period, and upward pressure when it stays above 20%. Detached and apartments are both under 12%. Second, detached homes are taking the longest to sell. That’s where I see the widest gaps between asking prices and what homes actually close at.
No single signal proves a home is overpriced. Put together, they usually make it obvious.
This is the one that matters most. Not the listings around it, and not the one house on the street that sold at the top of the market. The homes that sold in roughly the last three to six months that match this one on the things buyers pay for: property type, size, age and condition, lot size and usability, view, school catchment, and the street itself.
When I price a home, for a seller or a buyer, I only use home sales that are accurate comparables, and I adjust for the differences. A 1990s Westwood Plateau home with original kitchens isn’t a comparable for a fully renovated one two streets over, even if the square footage matches. If the list price only makes sense against the best sale in the neighbourhood, and ignores the three ordinary ones, it’s high.
Compare the days on market to the area average for that property type. In September 2026 that was 50 days for Coquitlam detached, 31 for townhouses and 39 for apartments. A home well past those numbers, in a decent location and in reasonable condition, usually has a price problem rather than a marketing problem. Buyers have seen it, and they’ve decided it isn’t worth the ask.
The days on market you see on a listing doesn’t always tell the whole story. A home that expired, or was cancelled and put back on the market, can come back with a new listing date. Ask your REALTOR® to pull the complete history: every previous list price, every reduction, and every time it came off and went back on. A home that started $150,000 higher four months ago and is still for sale tells you two things: the seller has already moved, and the market still hasn’t agreed with them.
Look at what else a buyer could buy at the same price today. If a home is listed at $1.7 million and three better-located or better-finished homes are listed nearby at $1.6–1.65 million, it isn’t competitive, however nice it is. Buyers shop in price bands, and an overpriced home makes every listing in its band look like better value.
Price per square foot is a rough tool, and it breaks down on very different lots or very different finishes. But between similar homes of similar age in the same neighbourhood, it’s a quick sense check. If a listing is asking well above the per-square-foot level of recent comparable sales and there’s no clear reason (a bigger lot, a legal suite, a view, a full renovation), you’ve found a gap that needs explaining.
Ask what the price is based on. Three common answers suggest it’s high:
Not every home above the benchmark is overpriced, and not every home sitting on the market is either. A few things legitimately push a price up, and a few things make a home sit for reasons that have nothing to do with price.
A flat, usable yard on Burke Mountain or Westwood Plateau is scarcer than square footage. Comparables need to match on this.
A permitted suite changes what a buyer can carry. Confirm it’s legal with the City, not just described as one.
Real, unobstructed views earn more. “Peekaboo” views mostly don’t.
Families pay for specific catchments. Always confirm on the SD43 locator; boundaries change.
On the other side, a fairly priced home can still sit because of poor photos, difficult showing access, a tenant who won’t cooperate, or a strata with a special levy coming. In those cases the price may be fine and the opportunity is in the terms. That’s why the history and the comparables matter more than days on market alone.
And watch for the opposite strategy: a home listed deliberately below its value with a set offer date, to draw multiple offers. Those aren’t bargains. The asking price is a starting point for a competition, and the sold price often ends up above it.
With a strata home, the list price is only part of what you’re paying. Two units with the same asking price can carry very different costs once you read the documents. Before deciding whether a condo or townhouse is priced fairly, look at:
A unit priced at the top of its building, in a building with a thin reserve fund and an envelope project in the minutes, is overpriced even if its price per square foot looks normal. I go through what to look for in strata special levies and the strata document checklist.
Walking away is one option. In this market, writing an offer based on the evidence is often the better one. Sellers who have been on the market for a while are often more ready to hear a well-supported number than they were on day one.
Every situation is different, and negotiating is the part of this job I enjoy most. If you’re looking at a specific home and the price doesn’t feel right, send it to me and I’ll tell you what the sold comparables say.
Benchmark prices, year-over-year changes, median sale prices, average days on market and sales-to-active ratios are from the Greater Vancouver REALTORS® Coquitlam REALTOR® Report for September 2026 (released October 2, 2026); the next release is expected in November 2026. The 12% / 20% sales-to-active guidance is GVR’s, as stated in its monthly market releases. The BC Assessment valuation date is from BC Assessment. The six checks are the process Craig Johnston uses when reviewing a listing for a client. This page is general information, not an appraisal of any specific property.
The pages below go deeper on pricing, negotiating and buying in Coquitlam right now.
The latest GVR numbers for Coquitlam, by property type, month by month.
Deposits, subjects, dates and price: how to structure an offer that gets accepted.
How and when Coquitlam sellers reduce, and what a reduction tells a buyer.
The issues worth walking away from, beyond the price.
How prices differ across Coquitlam’s neighbourhoods.
The complete buyer’s guide, from pre-approval to keys.
I’ll pull the sold comparables and the full listing history, and tell you what I think it’s worth and how I’d approach the offer. It starts with a 20-minute call.
Craig Johnston, REALTOR® V99960 · Royal LePage Elite West · 604-202-6092
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About the author
9+ year Burke Mountain resident and 47+ year Tri-Cities native, with Royal LePage Elite West. BC Real Estate License V99960, regulated by the BC Financial Services Authority (BCFSA).
Specializes in Coquitlam, Burke Mountain, Westwood Plateau, Heritage Mountain, Port Moody, Anmore acreage, and Belcarra Indian Arm waterfront. Move-up family representation, first-time buyer guidance, $2M+ luxury.
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