For Sellers
A sign on the lawn and an MLS® entry is the minimum, not a plan. Here's the marketing system a Coquitlam listing actually deserves — and the questions to ask any REALTOR® before you sign.
The honest answer in 30 seconds
A complete listing marketing plan has four layers: presentation (staging and professional photography — how your home looks everywhere it appears), reach (MLS®, Realtor.ca and the portals where nearly every buyer starts), digital depth (a dedicated listing presence, video, and exposure to the agent networks that bring buyers), and follow-through (showing feedback, market-response reviews, and pricing adjustments made on data, not hope). Ask any REALTOR® you interview to show you all four in writing — the plan for your home, not a generic brochure. That conversation is exactly what a strategy call is for.
The system
Layer 1
Buyers meet your home on a phone screen before they ever meet it in person — the photos are the first showing. That means the home is prepared before the camera arrives (the staging guide covers the sequence), and the photography is professional: composed, corrected, shot when the light flatters the home. Listings with poor photos don't get second chances — they get scrolled past.
Layer 2
MLS® syndication puts your listing in front of every buyer's agent in Greater Vancouver and on Realtor.ca, where the overwhelming majority of buyers search. Getting the listing data right matters more than sellers realize — accurate measurements, complete features, the right property class — because buyers filter, and a listing that's entered carelessly never appears in the searches that matter.
Layer 3
Beyond the portals: a dedicated listing page with the full photo set, video where the home warrants it, exposure through the brokerage and agent networks that actually bring buyers (Craig's listings run through The MACNABS at Royal LePage Elite West), and placement in front of the local audience this site already reaches — buyers researching Coquitlam homes and market data every day.
Layer 4
Marketing doesn't end at launch. A real plan includes structured showing feedback, a weekly read on market response (showings, saves, days-on-market versus the competition), and honest conversations about what the data says — including the price conversation if the market is telling you something. The listings that sit are usually the ones nobody re-evaluated.
Sequence beats spend
Order matters more than effort. The sequence that works: price it right first (from the last 90 days of comparables), prepare and stage the home, shoot the photography once it's ready — and only then launch. Homes that list before they're ready burn their best marketing window on a weak first impression.
Why the first two weeks decide so much: that's when your listing hits every saved search and buyer alert at once. The active buyer pool sees you immediately — after that, you're waiting for new buyers to enter the market. In today's Coquitlam market (composite benchmark $999,500, -5.7% YoY — June 2026 GVR® data), that launch window is the whole game.
The full context on timing and conditions is in the monthly market report and the is-now-a-good-time-to-sell guide.
Hold everyone to it
Use these in every listing interview — including with Craig: Show me the complete marketing plan for my home, in writing. · Who shoots your photography, and can I see recent listings? · What happens in week two if showings are slow — what's the process, not the reassurance? · How will you report market response to me, and how often? · What do you think my home's honest weaknesses are? That last one tells you the most: an agent who can't name a weakness before listing won't handle the hard conversations after.
Where these numbers come from. Every figure on this page is taken directly from the Greater Vancouver REALTORS® (GVR) June 2026 statistics release, published July 3, 2026. Market figures cited are municipal HPI benchmarks for the City of Coquitlam. Benchmark prices use the MLS® Home Price Index (HPI) — a “typical home” measure that strips out mix effects, which is why it differs from average or median sale prices.
Update cadence. This report is refreshed every month when GVR publishes new data. Next expected update: August 4, 2026 (July 2026 data).
Written by Craig Johnston, REALTOR®, BC licence V99960 · The MACNABS, Royal LePage Elite West · Last updated July 2026. Not financial advice; data attribution: Greater Vancouver REALTORS®.
Straight answers
Four layers: presentation (staging plus professional photography), reach (MLS® syndication and Realtor.ca, where most buyers search), digital depth (a dedicated listing presence, video where warranted, and brokerage/agent-network exposure), and follow-through (structured showing feedback, weekly market-response reviews, and data-driven pricing conversations). Ask to see all four in writing before you sign a listing agreement.
Yes — buyers meet your home on a screen before they ever visit, so the photos function as the first showing. Poorly photographed listings get scrolled past regardless of the home's actual condition, and you only launch once: the first two weeks on market are when saved-search alerts put your home in front of the entire active buyer pool.
When a listing launches, it hits every buyer's saved-search alerts simultaneously — that's the largest audience it will ever have at once. After that initial window, you're waiting for new buyers to enter the market. This is why launching before the home is priced right, prepared and properly photographed wastes the listing's best moment.
A real marketing plan treats that as data, not bad luck. The process: review market response weekly (showings, online engagement, days-on-market versus comparable listings), identify whether the issue is price, presentation or exposure, and act on it — including an honest price conversation if that's what the numbers say. The listings that sit longest are usually the ones nobody re-evaluated.
Judge it on evidence rather than claims: Craig works within a Top 1% Team with Greater Vancouver REALTORS® (The MACNABS, Royal LePage Elite West), and his listings plug into the Tri-Cities audience this site reaches — buyers actively researching Coquitlam neighbourhoods, prices and market data. The specifics for your home get laid out in writing at a no-obligation strategy call.
Monthly market reports
Round out the first-year cost picture.
I have spent the last 47+ years living in Coquitlam, 9+ years on Burke Mountain, helping move-up buyers and sellers get from where they are to where they want to be — without the panic of owning two homes at once or selling under value. I work the Tri-Cities every day: Burke Mountain, Westwood Plateau, Heritage Mountain, and the rest of Coquitlam’s move-up neighbourhoods.
If you want a straight read on your timing, pricing, or move-up strategy, the fastest next step is a short call.