Buyer / Seller · Open Houses
Open houses serve different purposes for buyers vs. sellers. Buyers should use them strategically as low-pressure tour opportunities. Sellers should use them as a marketing tool — but not over-rely on them. Here's the framework.
Verified · Buyer / Seller · Open Houses
For buyers — Pros
Tour without an appointment. See the property in real conditions (other people in the home). Compare neighbourhood inventory in one afternoon. Low-pressure interaction with the listing agent.
For buyers — Cons
Listing agent works for the seller, not you. Information given may be selective. You may face other buyers also looking at the property.
Buyer tip 1
Bring a checklist. Compare each home on the same criteria — windows, condition, lot, etc. Memory fades fast after 5+ tours.
Buyer tip 2
Don't overshare your enthusiasm. Listing agent will report your interest level back to seller. Stay neutral until you've made your decision.
Buyer tip 3
Ask specific questions: how many showings this week, any offers, why are they selling, what's their timeline. Listing agent may or may not answer.
Buyer tip 4
Don't sign in if you're already represented. Tell the agent: 'I'm working with [Craig Johnston / your REALTOR®].' Avoid being pulled into a representation conversation.
For sellers — Pros
Generates broader awareness. Some serious buyers prefer to discover via open house. Some neighbours attend (potential listing leads for the agent, but also genuine interest).
For sellers — Cons
Open houses by themselves rarely sell homes. Most Coquitlam sales come from MLS searches and private showings, not open houses. Open house attendance is often just-curious traffic.
Seller strategy
Use open house in first 7-14 days of listing while interest is highest. Don't run open houses on a stale listing — it signals desperation.
No pressure. No obligation. Just a 30-minute call to talk through your specific situation.