How showings work and why some homes do not sell in Coquitlam
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How Showings Work and Why Some Homes Don’t Sell

Showings are not just appointments. They are one of the clearest signals of how the market is responding to your home.

If your home is getting lots of showings but no offers, that means something. If it is getting very few showings at all, that means something too.

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Quick Answer

How showings work and why some homes dont sell?

How showings actually work in Coquitlam and why some homes don — honest, opinionated Coquitlam real estate insight from Craig Johnston, REALTOR®. Free Strategy Call ends with a written one-page plan in 24 hours.

Also read Buyers resource hub First-time buyer guide Affordability calculator Book a Strategy Call with Craig

A showing is feedback from the market

Many sellers think of showings as a simple step in the sales process. In reality, showing activity is one of the most valuable forms of feedback you can get once your home hits the market.

High showing activity means buyers are at least interested enough to see the home in person. Low showing activity may suggest the listing is not compelling enough online, not priced correctly, or not connecting with the right audience.

Craig Johnston helps Coquitlam sellers read those signals properly so the strategy can be adjusted before the listing loses too much momentum.

Why this matters: the first wave of showing activity often tells you whether price, presentation, photography, buyer targeting, and launch timing are working together. Sellers who read that feedback early usually make better decisions than sellers who wait and hope.

Craig Johnston explaining why homes do not sell in Coquitlam

Quick answer: why do some homes not sell?

Homes usually do not sell because of a mismatch between price, presentation, marketing, buyer fit, or timing. If a home gets no showings, the issue is often price or online appeal. If it gets many showings but no offers, the issue is often perceived value, layout concerns, or a gap between buyer expectations and the in-person experience.

Few showings usually point to weak pull from the listing itself.
Many showings without offers often point to weak conversion once buyers visit.
Strong early traffic usually means the launch was positioned properly.
Delayed adjustments often cost momentum and negotiating power.

What different showing patterns usually mean

Very few showings

This often points to pricing, weak positioning, or a listing that is not compelling enough online to get buyers through the door.

Lots of showings, no offers

This often suggests the home is attracting attention but not delivering the value story buyers hoped for in person.

Strong early response

This usually means the launch price, marketing, and presentation are aligned well with buyer expectations.

Showings taper off fast

That can be a sign that the first impression was strong enough to generate curiosity, but not strong enough to hold momentum against competing homes.

Good feedback, no action

Buyers may like the home, but still see a better value option elsewhere. Positive comments do not always equal offer strength.

Repeat objections

When similar concerns come up again and again, they usually reveal the exact gap that needs to be addressed.

Craig Johnston explaining showings and buyer response

The biggest reasons homes struggle to sell

In most cases, the problem is not one huge mistake. It is a mismatch. The price may be just high enough to slow response. The photos may not show the home well enough. The home may show fine, but buyers do not feel the value compared to alternatives they have seen.

Some homes also miss because the target buyer is not clear. A listing should speak directly to the type of person most likely to love the property. Without that, even a nice home can feel forgettable.

That is why the best realtor in Coquitlam is not just posting listings. They are positioning the home so the right buyers understand why it deserves attention.

Price is close, but not close enough for the current competition.
Photography or copy does not create enough urgency to view.
The in-person experience feels weaker than the online promise.
The listing is speaking to everyone instead of the right buyer.

What sellers can do if the home is not getting the response it should

Revisit pricing

Even a small mismatch can change buyer behaviour.

Improve presentation

Buyers need the home to feel easy to say yes to.

Strengthen marketing

The online first impression matters before the showing even happens.

Read the feedback correctly

The right interpretation is what turns feedback into results.

What a stronger next step looks like

A smart response is rarely panic. It is usually one focused adjustment: sharpen the price, improve the story, elevate the visuals, reduce friction around showings, or reposition the home more clearly against active competition. The best outcomes usually come from acting while the listing still has a chance to regain momentum.

Best next pages if your home is not getting the right response

How I actually work with you

A five-step process built around clarity, strategy, and no-surprise execution — whether you're selling for the first time or a long-held property.

  1. 01

    Evaluate — where you actually stand

    We start with a real conversation about your goals, timeline, and numbers. I'll pull current comps, assess your buying power or home's true market value, and tell you exactly what the data says — not what you want to hear.

  2. 02

    Strategize — a plan built for your situation

    I build a written strategy around your priorities: target neighbourhoods, pricing strategy, timeline, financing structure, and the trade-offs at each decision point. Every recommendation comes with a reason.

  3. 03

    Prepare — listings, offers, and due diligence

    For sellers: pre-list prep, staging direction, pro photography, and a pricing framework that draws interest without leaving money on the table. For buyers: offer structure, subject clauses, and the due-diligence checklist for every property that matters.

  4. 04

    Negotiate — protecting your position

    This is where experience pays for itself. I negotiate price, terms, subjects, deposit, completion dates, and the small details that don't show up in listings but decide whether a deal closes well or falls apart.

  5. 05

    Close — and stay with you after

    From subject removal through completion and possession, I coordinate with lawyers, lenders, inspectors, and trades so nothing drops. After closing, I stay in your corner for everything from tax-assessment appeals to the next move.

Book a Strategy Call →

Frequently asked questions about showings and unsold homes

What does it mean if my home gets no showings?

Usually it suggests a problem with pricing, online appeal, positioning, or how the home compares to competing listings.

What if I get lots of showings but no offers?

That often means buyers are interested enough to visit but do not feel the value, fit, or confidence needed to write an offer.

Can strategy changes help after the home is already listed?

Yes. Pricing, presentation, photography, and positioning can all be adjusted, though it is usually best to make those decisions before the listing loses too much momentum.

Should I reduce the price right away if showings are slow?

Not always immediately, but you should read the full picture quickly. Sometimes the issue is price. Sometimes it is the photography, the messaging, the launch structure, or the way the home is being positioned against current alternatives.

Craig Johnston Coquitlam seller expert

Want help understanding what the market is really telling you?

Craig Johnston helps sellers in Coquitlam read showing activity, buyer response, pricing signals, and next steps so their listing strategy works harder.

The goal is not just activity. The goal is the right activity, from the right buyers, with the right level of urgency.

About Craig
Craig Johnston, Coquitlam REALTOR

Craig Johnston

Licensed REALTOR® · Coquitlam & the Tri-Cities

I have spent the last 47+ years living in Coquitlam, 9+ years on Burke Mountain, helping move-up buyers and sellers get from where they are to where they want to be — without the panic of owning two homes at once or selling under value. I work the Tri-Cities every day: Burke Mountain, Westwood Plateau, Heritage Mountain, and the rest of Coquitlam’s move-up neighbourhoods.

If you want a straight read on your timing, pricing, or move-up strategy, the fastest next step is a short call.

SpecialtyMove-up sellers & upsizers
CoverageCoquitlam, Port Moody, Port Coquitlam
Experience47+ years living in Coquitlam, 9+ years on Burke Mountain, serving families
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What Coquitlam clients actually say after working with Craig

Real reviews pulled from Google. No paid placements. No curated-only-positives. Every client below closed with Craig — most sold over asking, several within a week.

★★★★★

“Craig sold my property in just 6 days. After receiving one offer, he quickly reconnected with all the other REALTORS® who had viewed the property, and before I knew it, we had multiple offers — all over asking price. Craig didn’t stop there; he negotiated even better terms for me.”

Heather Fox
Sold with Craig · Over asking, 6 days
★★★★★

“We worked with Craig on three real estate transactions. In all cases he was extremely professional and efficient. In the case of the two sales, both houses were sold for over asking and within the one week of going on market. Craig analyzed the market accurately and advised on a selling price that was fair and saleable.”

Ann English
3 transactions · 2 sold over asking in a week
★★★★★

“Craig recently sold my townhouse in West Vancouver in less than 6 days for over asking price. Craig is one of the most prolific and highly motivated REALTORS® I have seen in the Realty business, and I have extensive experience buying and selling properties of all sorts.”

Riverplate Equities
West Vancouver townhouse · Over asking, 6 days
★★★★★

“We consider ourselves lucky to be able to work with Craig over the last 5 years, over multiple transactions. He is a professional who is guided by integrity, honesty, and punctuality. Craig is a seasoned and well-informed realtor who will be a great asset on any real estate journey.”

Jaeyoung Joo
Google Local Guide · 5 years, multiple transactions
★★★★★

“As first-time home buyers, we had a myriad of concerns. Craig immediately put us at ease by taking the time to address each of our questions thoroughly and patiently. At no point did I feel pressured or rushed into making a decision. Instead, Craig empowered us with all the facts and options.”

Jeff Kwok
First-time buyers
★★★★★

“One of the most dedicated and professional REALTORS® I’ve encountered. No matter the value of the property, Craig puts great care into preparing high-quality marketing content. With his in-depth knowledge of the Coquitlam area, I highly recommend Craig to anyone looking to buy or sell.”

Allan Liang
Coquitlam specialist
★★★★★

“His creativity, top-notch communication skills, and a solid plan were instrumental in selling high and buying low. His foresight in negotiation skills, predicting outcomes before they happened, truly set him apart. A remarkable professional who exceeded expectations.”

Matdori
Google Local Guide · Sold high, bought low
★★★★★

“Craig absolutely delivered on his promise of selling my condo, exceeding my expectations. A++ communications and he kept me informed and educated every single step of the way. Rock solid performance and a very quick above asking sale, I am beyond grateful.”

Rich & Andrew
Condo sold over asking
★★★★★

“We were referred to Craig by a friend and knew from day one we were in great hands. The marketing was outstanding — we received seven offers, and Craig held firm on our priorities. When we re-listed in January, it sold in three days at the price we wanted, and he went on to find us an off-market buy in Vernon.”

Jim Turnbull
7 offers · Sold at target price · Off-market buy in Vernon
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Talk to Craig directly
604-202-6092
Craig@theMACNABS.com · Coquitlam, BC
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