Showings are not just appointments. They are one of the clearest signals of how the market is responding to your home.
If your home is getting lots of showings but no offers, that means something. If it is getting very few showings at all, that means something too.
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How showings work and why some homes dont sell?
How showings actually work in Coquitlam and why some homes don — honest, opinionated Coquitlam real estate insight from Craig Johnston, REALTOR®. Free Strategy Call ends with a written one-page plan in 24 hours.
Many sellers think of showings as a simple step in the sales process. In reality, showing activity is one of the most valuable forms of feedback you can get once your home hits the market.
High showing activity means buyers are at least interested enough to see the home in person. Low showing activity may suggest the listing is not compelling enough online, not priced correctly, or not connecting with the right audience.
Craig Johnston helps Coquitlam sellers read those signals properly so the strategy can be adjusted before the listing loses too much momentum.
Why this matters: the first wave of showing activity often tells you whether price, presentation, photography, buyer targeting, and launch timing are working together. Sellers who read that feedback early usually make better decisions than sellers who wait and hope.
Homes usually do not sell because of a mismatch between price, presentation, marketing, buyer fit, or timing. If a home gets no showings, the issue is often price or online appeal. If it gets many showings but no offers, the issue is often perceived value, layout concerns, or a gap between buyer expectations and the in-person experience.
This often points to pricing, weak positioning, or a listing that is not compelling enough online to get buyers through the door.
This often suggests the home is attracting attention but not delivering the value story buyers hoped for in person.
This usually means the launch price, marketing, and presentation are aligned well with buyer expectations.
That can be a sign that the first impression was strong enough to generate curiosity, but not strong enough to hold momentum against competing homes.
Buyers may like the home, but still see a better value option elsewhere. Positive comments do not always equal offer strength.
When similar concerns come up again and again, they usually reveal the exact gap that needs to be addressed.
In most cases, the problem is not one huge mistake. It is a mismatch. The price may be just high enough to slow response. The photos may not show the home well enough. The home may show fine, but buyers do not feel the value compared to alternatives they have seen.
Some homes also miss because the target buyer is not clear. A listing should speak directly to the type of person most likely to love the property. Without that, even a nice home can feel forgettable.
That is why the best realtor in Coquitlam is not just posting listings. They are positioning the home so the right buyers understand why it deserves attention.
Even a small mismatch can change buyer behaviour.
Buyers need the home to feel easy to say yes to.
The online first impression matters before the showing even happens.
The right interpretation is what turns feedback into results.
A smart response is rarely panic. It is usually one focused adjustment: sharpen the price, improve the story, elevate the visuals, reduce friction around showings, or reposition the home more clearly against active competition. The best outcomes usually come from acting while the listing still has a chance to regain momentum. One thing that is not the fix at this stage: another open house — here is when an open house actually helps, and when it just signals desperation.
A five-step process built around clarity, strategy, and no-surprise execution — whether you're selling for the first time or a long-held property.
We start with a real conversation about your goals, timeline, and numbers. I'll pull current comps, assess your buying power or home's true market value, and tell you exactly what the data says — not what you want to hear.
I build a written strategy around your priorities: target neighbourhoods, pricing strategy, timeline, financing structure, and the trade-offs at each decision point. Every recommendation comes with a reason.
For sellers: pre-list prep, staging direction, pro photography, and a pricing framework that draws interest without leaving money on the table. For buyers: offer structure, subject clauses, and the due-diligence checklist for every property that matters.
This is where experience pays for itself. I negotiate price, terms, subjects, deposit, completion dates, and the small details that don't show up in listings but decide whether a deal closes well or falls apart.
From subject removal through completion and possession, I coordinate with lawyers, lenders, inspectors, and trades so nothing drops. After closing, I stay in your corner for everything from tax-assessment appeals to the next move.
When a home lingers, it is rarely bad luck. Six factors explain almost every stalled listing.
Factor 1
Buyers compare instantly. A price out of step with the competition is the single most common reason a good home is passed over.
Factor 2
Homes that are hard to show get shown less. Restrictive access quietly costs you the buyers who would have loved it.
Factor 3
Clutter, deferred maintenance and dark rooms make buyers subtract in their heads. Presentation moves the offer, not just the photos.
Factor 4
Most buyers meet your home online first. Weak photos shrink the pool before a single showing happens.
Factor 5
A listing only performs if the right buyers see it. Thin exposure caps demand no matter how good the home is.
Factor 6
Early showing and offer signals tell you fast whether something is off — and give you the chance to fix it while you still have momentum.
The encouraging part is that almost every item on this list is within your control. A home that "won’t sell" is usually a home with one or two fixable problems — and diagnosing which ones is the whole job. If your own home has been sitting, resist the urge to blame the market and instead run down this list honestly, one item at a time. In most cases the fix is smaller and faster than sellers fear — a price adjustment, stronger photos, easier access — and the moment it is addressed, the same home that felt stuck can suddenly find its buyer.
Usually it suggests a problem with pricing, online appeal, positioning, or how the home compares to competing listings.
That often means buyers are interested enough to visit but do not feel the value, fit, or confidence needed to write an offer.
Yes. Pricing, presentation, photography, and positioning can all be adjusted, though it is usually best to make those decisions before the listing loses too much momentum.
Not always immediately, but you should read the full picture quickly. Sometimes the issue is price. Sometimes it is the photography, the messaging, the launch structure, or the way the home is being positioned against current alternatives.
Craig Johnston helps sellers in Coquitlam read showing activity, buyer response, pricing signals, and next steps so their listing strategy works harder.
The goal is not just activity. The goal is the right activity, from the right buyers, with the right level of urgency.
Keep moving through the guide network. These pages connect directly to the decision you are working on.
I have spent the last 47+ years living in Coquitlam, 9+ years on Burke Mountain, helping move-up buyers and sellers get from where they are to where they want to be — without the panic of owning two homes at once or selling under value. I work the Tri-Cities every day: Burke Mountain, Westwood Plateau, Heritage Mountain, and the rest of Coquitlam’s move-up neighbourhoods.
If you want a straight read on your timing, pricing, or move-up strategy, the fastest next step is a short call.
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Real reviews pulled from Google. No paid placements. No curated-only-positives. Every client below closed with Craig — most sold over asking, several within a week.
“Craig is what everyone hopes they will find in a realtor, yet is so incredibly rare. His foundation of genuine care and generosity with his time is outstanding… We never felt rushed, pressured or stressed by what is fundamentally a rather daunting experience, and it was because he created a dynamic of collaboration and support.”
“Craig extended such patience, excitement and professionalism in helping my husband and I buy a townhouse in Port Coquitlam (my hometown!) so we could continue raising our two girls where I also grew up. When we faced a hurdle getting financing approval because of a lien on our desired townhome, Craig worked tirelessly with our broker to get the lien removed.”
“Craig was a pleasure to work with for the purchase of our home. Craig was very patient as we debated between a condo and a townhome. Craig found us a home that ticked all of our boxes plus some! He made the whole process smooth and enjoyable.”
“We had a fantastic experience working with Craig on the purchase of our first home in Coquitlam. He was incredibly friendly and responsive, always quick to answer our messages and questions. Throughout the process, he took the time to walk us through each step so my partner and I always knew exactly what was going on and what to expect next. Craig also gave us honest, helpful opinions on properties we were considering, which really helped guide us toward a place we love. On top of that, he connected us with a great broker and lawyer, making the whole process feel seamless. We're so happy in our new home and couldn't have done it without him. Highly recommend Craig to anyone buying a home!”
“His creativity, top-notch communication skills, and a solid plan were instrumental in selling high and buying low. His foresight in negotiation, predicting outcomes before they happened, truly set him apart. He's also humble and very respectful.”
“Throughout our journey, Craig demonstrated immense patience and understanding. He went out of his way to provide extra resources and various options to consider on both the buy and sell side.”
“Craig assisted in every aspect of the purchase of my Bowen Island home, including the building inspection, the follow-up inspection, and ensuring deficiencies were repaired. He was thorough and protected my position every step of the way.”
“Craig was patient throughout the entire process. He never pushed us to buy something we weren't sure about, and when we decided to wait six months and save more, he just said ‘good call’ and stayed in touch. When we did finally buy, the math was so much cleaner.”
“He is a professional who is guided by integrity, honesty, and punctuality. When faced with challenges, Craig has shown his dedication to proactively navigate the issue on hand towards our goal.”
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