Coquitlam · Pricing strategy
Pricing is the single highest-leverage decision a Coquitlam seller makes. Price right and you sell in 14-30 days at 99-102% of list. Price wrong and you sit 90+ days, eventually selling for 92-96% of original list — a 5-10% lower outcome from the same home.
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What should you know about Pricing Strategy Coquitlam Sellers?
Pricing is the single highest-leverage decision a Coquitlam seller makes. Price right and you sell in 14-30 days at 99-102% of list. Price wrong and you sit 90+ days, eventually selling for 92-96% of original list — a 5-10% lower outcome from the same home. Craig Johnston, Top 1% Team Member — Greater Vancouver REALTORS® and 47+ year Tri-Cities resident, can walk you through the local context. Free Strategy Call ends with a written one-page plan in 24 hours.
Pricing strategy · Coquitlam
The math of pricing is simple — but the discipline is hard. Most Coquitlam sellers anchor on their personal valuation rather than recent sold comparables. Here is the framework that actually works.
Active listings are seller hopes. Recent solds (last 30-90 days) are buyer reality. Use solds as your primary comparable, not actives.
If you price 1-3% below the most-recent comparable sold, you typically receive multiple offers within 14 days and sell at or above list.
Pricing at-comp typically delivers a sale within 30-45 days at 98-101% of list.
Pricing 5-10% above comp delivers either: long days-on-market with eventual reduction, or no sale. The 'aspirational price' rarely wins.
Under 4 months = seller's market (price aggressively). 4-7 months = balanced (price at-comp). Above 7 months = buyer's market (price below-comp to stand out).
Craig Johnston is a 47-year Coquitlam resident and licensed REALTOR® at The MACNABS, Royal LePage Elite West. Top 1% Team Member — Greater Vancouver REALTORS®. Talk through your specific situation — no pressure, no obligation.
Pricing is the single biggest lever a seller controls. Get it right and the market comes to you; get it wrong and even a great home stalls. Here's how strong pricing decisions get made.
Comparables
A proper pricing decision begins with recent sales of genuinely comparable homes — same area, type and condition — not with what a neighbour is asking or what you hope to get. Sold data is the anchor.
Search brackets
Buyers search in price bands. Listing just above a common threshold can hide your home from a whole pool of buyers, while sitting just below it can widen your audience meaningfully.
The strategy
Pricing at or slightly below market can drive traffic and competing offers; pricing above it asks buyers to make your case for you. Each approach has a place — but only one suits your specific home and market.
The first weeks
A new listing gets its strongest, most motivated attention in its first couple of weeks. An ambitious price wastes that window; by the time you correct it, the freshest buyers have moved on.
Condition
Price has to reflect the home as it shows today. A dated kitchen or deferred maintenance priced as if it were renovated simply invites buyers to discount — or to skip the showing.
Feedback
If showings aren't converting, the market is talking. Sellers who read that feedback early and adjust recover; those who wait for the market to 'come up' to their price usually chase it down.
The right price depends on the specific home, its condition and exactly where the local market sits when you list, so treat these as principles rather than a formula.
Craig prices Coquitlam homes off current sold comparables and an honest read of condition, so your listing lands in front of the right buyers from day one.
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