Coquitlam · Pricing strategy
Pricing is the single highest-leverage decision a Coquitlam seller makes. Price right and you sell in 14-30 days at 99-102% of list. Price wrong and you sit 90+ days, eventually selling for 92-96% of original list — a 5-10% lower outcome from the same home.
Pricing strategy · Coquitlam
The math of pricing is simple — but the discipline is hard. Most Coquitlam sellers anchor on their personal valuation rather than recent sold comparables. Here is the framework that actually works.
Active listings are seller hopes. Recent solds (last 30-90 days) are buyer reality. Use solds as your primary comparable, not actives.
If you price 1-3% below the most-recent comparable sold, you typically receive multiple offers within 14 days and sell at or above list.
Pricing at-comp typically delivers a sale within 30-45 days at 98-101% of list.
Pricing 5-10% above comp delivers either: long days-on-market with eventual reduction, or no sale. The 'aspirational price' rarely wins.
Under 4 months = seller's market (price aggressively). 4-7 months = balanced (price at-comp). Above 7 months = buyer's market (price below-comp to stand out).
Craig Johnston is a 50-year Coquitlam resident and licensed REALTOR® at The MACNABS, Royal LePage Elite West. Top 1% Greater Vancouver. Talk through your specific situation — no pressure, no obligation.