| Lot-tier pricing |
Adds a generic "golf-course premium" of 10–15%. |
Calls each lot honestly: interior, larger lot, fairway-backing (which hole?), premier corner. Each prices differently. Comp set isolates hole-matched sales from the last 60–90 days, not generic Plateau comps. |
| Catchment math |
"It's a great school area." |
Names the actual catchment (Aspenwood, Westwood Elementary, Summit Middle, Gleneagle Secondary, Dr. Charles Best) and explains how each shifts buyer demand — including which streets straddle catchment boundaries. |
| Pricing method |
Three or four closest comps; sometimes a CMA auto-suggested by MLS. |
Hole-matched, catchment-specific comp set, layout-class match, last 60–90 days, drive-by re-confirmed against current active inventory. Three-tier range: high case, mid case, low case. |
| Sell-and-buy coordination |
"Sell first, then we'll start touring." Two separate engagements. |
Equity Map first, then a written sequence decision (sell first / buy first) with bridge plan priced before the listing goes live. Particularly important for Plateau move-ups from interior to fairway lots. |
| Closing-date strategy |
Match dates "if possible." Often a 30+ day mismatch. |
Subjects, possession, and adjustment dates negotiated to compress the gap to under 7 days, ideally same-week. Bridge financing pre-modeled if needed. |
| Pre-listing prep |
"Declutter and we'll bring in the photographer." |
Pre-listing inspection, three-to-five item repair list, staging brief tuned to lot orientation, photography style guide (drone shots when the fairway frontage earns it), MLS copy review, launch-week showing schedule. |
| Communication cadence |
Reactive — calls when an offer comes in. |
Pre-listing weekly check-in, daily during launch week, scheduled post-close 30 / 90 / 365 follow-up. |
| Submarket coverage |
Strong in one neighbourhood; weaker elsewhere. |
Westwood Plateau · Burke Mountain · Heritage Mountain · Heritage Woods · Coquitlam Centre · Eagle Ridge. One agent across the move arc — including when your next home is in another neighbourhood entirely. |
| Property-type transitions |
Detached-only, or condo-only. The other side gets handed off. |
Detached, townhome, half-duplex — coordinated in one file when the move involves a class change (which Plateau downsizes often do). |